Samsung on August 30, 2011 released three Wave series Smartphones running on its self-developed operating system, bada, Reuters reported. Two of the three Smartphones, Wave M and Wave Y are both value-line models and will hit the market in October this year. It is reported that the release of the value-line Smartphones indicates that Samsung will now put its focus on the emerging markets by offering Smartphones with price tags of US$200 or lower.